Top 10 Graphic Design Trends to Follow in 2024

In today’s digital age, a business’s website design plays a crucial role in establishing its credibility and making a positive first impression on visitors. In fact, studies have shown that 75% of people admit to judging a business’s credibility based on its website design, and 94% of a website visitor’s first impressions are design-related. Therefore, it is essential for businesses to prioritize creating an attractive and modern website in 2024. To inspire you and provide you with ideas, we have compiled a list of 10 website and graphic design trends based on the current trends in 2024.

1. Illustrations & Doodles

One prominent trend in website design is the use of hand-drawn illustrations and doodles. Many brands are incorporating these elements into their websites, from headers to footers. These simple yet visually appealing illustrations add a touch of movement and create a friendly atmosphere on the website. Incorporating illustrations and doodles can be an effective way to make your website stand out and engage visitors.

2. Big Typography & Contemporary Serifs

Another trend that has gained popularity is the use of big and bold typography. This approach helps create emphasis on key messaging and establishes a visual hierarchy on the page. Contemporary Serif fonts are particularly favored for their authoritative and impactful appearance. In some cases, the words themselves become more of a graphic element, further enhancing the overall design of the website.

3. Vintage Design

Vintage and retro styles have been trending for quite some time, and they continue to be popular in branding and website design. These styles evoke nostalgia and positive emotions, making it easier for your brand to connect with your audience on an emotional level. Incorporating vintage design elements can be a great way to add character and uniqueness to your website.

4. Flat Icons

Many websites and apps are transitioning to flat design principles to simplify and modernize their user interfaces. Flat icons, in particular, have become a popular choice. Flat design uses fewer colors and simple shapes to convey an image, avoiding complex shading. These minimalist icons provide a clean and sleek appearance, enhancing the overall user experience.

5. Complex Gradients

Interestingly, complex gradients are trending alongside flat design. Gradients offer a nice complement to the simplicity of flat icons. They involve transitions from one color to another, whether it’s monochromatic or a transition between different colors. Gradients add visual interest, depth, and can be used as backgrounds or for call-to-action buttons. Their versatility makes them a popular choice for website design.

6. Subtle Motion

Subtle motion is another emerging trend in website design. Rather than using real or animated videos, elements on the website appear as if they are floating in space or have a slight shift or bounce when interacted with. Subtle motion can be applied to backgrounds, buttons, icons, headings, and more, creating an engaging and interactive experience for visitors.

7. Early Aughts

The early 2000s aesthetic is making a comeback in website design. This nostalgic style, often referred to as the “Y2K aesthetic,” has gained popularity among various age groups, including Gen Z. Incorporating elements from the early 2000s, such as retro fonts, icons, and neon colors, can add a fun and nostalgic touch to your website.

8. Inclusivity & Accessibility

Inclusivity and accessibility have become important considerations in website design. Businesses are increasingly incorporating more accessible and inclusive elements into their websites. This includes representing diverse groups of people in imagery and aligning with website accessibility best practices. By making your website more inclusive and accessible, you can create a positive and inclusive brand image.

9. Real Images Combined with Graphics & Illustrations

To make images stand out in a sea of online content, designers are overlaying and overlapping illustrations and graphics. This technique adds a playful and active feel to the images, making them more visually appealing and engaging. By combining real images with graphics and illustrations, you can create unique and eye-catching visuals on your website.

10. Interactive Content

Interactive content has been a popular trend for some time, and it continues to evolve in 2024. Interactive elements are no longer limited to cutting-edge websites or complex data visualizations. Decorative interactive elements, such as illustrations that appear when hovered over or data visualizations that respond to user actions, are becoming more mainstream. As interactive content tools become more accessible, we can expect to see increased adoption of interactive elements on websites.

Incorporating these website design trends into your content strategy can help your business stand out from competitors and create a memorable online presence. Whether it’s incorporating nostalgic elements, adding friendly doodles, or creating complex data visualizations, these trends offer creative opportunities to engage your audience. By embracing these trends, you can create visually appealing and modern websites that captivate visitors and leave a lasting impression.

To summarize, here are the top 10 graphic design trends to take advantage of in 2024:

1. Illustrations & Doodles
2. Big Typography & Contemporary Serifs
3. Vintage Design
4. Flat Icons
5. Complex Gradients
6. Subtle Motion
7. Early Aughts
8. Inclusivity & Accessibility
9. Real Images Combined with Graphics & Illustrations
10. Interactive Content

By incorporating these trends into your website and other marketing collateral, you can create a visually stunning and engaging online presence for your business.